Skip to Content
Vitality Logo

I need to be convinced

With our compelling product, your existing client bank and our support, you can realise the healthcare opportunity in your business.

Why Private Health Insurance?

From individual plans to corporate products, Vitality's Private Health Insurance can provide your customers with fast stress-free access to high-quality medical facilities and the very latest treatments at a time and place that suits them.

It also plays an equally important role in helping fund the cost of early diagnosis and treatment of acute conditions – anything from a few sessions of physiotherapy to complex major heart surgery or the latest in chemotherapy treatments for cancer.

Vitality's approach goes further, in prioritising prevention. We provide the tools and incentives for your clients to engage in healthier behaviour - this improves their long-term health and is shown to drive lower healthcare costs.

  • Avoid waiting lists

    Document file icon

    Private healthcare removes the uncertainty of NHS waiting lists, by allowing your clients’ access to the very best in medical care, at a time and place that suits them.

  • Fast diagnostic tests

    Heart beat icon

    With waiting times being a prime source of anxiety in many health events, private healthcare offers your clients the reassurance of an early diagnosis.

  • Choice of hospital

    Hospital icon

    PMI offers easy access to hundreds of private hospitals in the UK, as well as the freedom for your clients to choose where and when they are treated.

  • Drugs and treatment

    Medical bag icon

    Private healthcare can provide access to a wider range of drugs and treatment, including those which might not yet be approved for use or paid for by the NHS.

  • Privacy

    Stethoscope icon

    Private healthcare provides your clients with the comfort and privacy of their own room – eliminating concerns about shared wards.

  • Hospital quality

    Hospital bed icon

    Access to a nationwide network of private hospitals, all with extremely high standards of hygiene and patient care.

  • Virtual GP Consultations

    People icon

    On average individuals now face a 9 day wait to see an NHS GP* We offer Vitality GP to all members giving them access to one-on-one virtual consultations within 48 hours.

*Pulse snapshot survey, September 2021

Misconceptions of Private Healthcare. 

"There is limited demand in my client bank"

Many people cite their health or the health of their family as their number one priority. VitalityHealth insurance not only provides fast access to healthcare which your clients may be struggling to access through the NHS, but incentivises them to improve their health, and rewards them for doing so.

By combining award-winning Private Health Insurance with the world's largest incentive based wellness programme, Vitality offers a solution that has wider appeal than traditional Private Health Insurance. Learn more about the Vitality Programme

“It appears a complex marketplace to enter"

Any new product area can appear complex when you take your first steps. VitalityHealth have a long track record of working with advisers that are completely new to Healthcare and have built considerable experience and tools to help you. Explore our range of tools and literature library.

“It’s not as rewarding as advising on other product areas”

It’s true that other products can pay higher rates of commission, however, when you look at the income earned for the time spent writing each Health plan, it can compare very favourably with other product lines. We also have commission options suitable for “New to Health” advisers.

Why Sell VitalityHealth?


Concealed in the client bank of many advisers is an enormous healthcare opportunity. 
We make it easier to get started selling health, with a large range of tools and support available to you.

Learn how you can grow your business selling VitalityHealth and how we can help you do so in our short video.

Useful literature and links

  • VitalityHealth for individuals and businesses

    Learn how individual and group customers benefit from VitalityHealth Private Health Insurance.

  • Private Healthcare infographic

    Download the Private Healthcare infographic.

  • Why Private Healthcare Guide

    Find more information on Private Healthcare in our comprehensive sales aid.

Become an adviser

Get started
Login to Adviser Hub

Login
Phone icon Contact your Business Consultant
or call 0808 234 3000

Lines are open:
Monday - Thursday 8.30am - 6pm
Friday 8.30am - 5pm

Where to next?

  • FAQs

    Answers to common questions around selling Private Health Insurance to your clients.

  • Health Sales Literature

    Useful literature and tools to help you when recommending VitalityHealth to your clients.

  • Why PMI

    Useful literature and tools to help you when recommending VitalityHealth to your clients.