Skip to Content
Vitality Logo
Search our website Log in Log in Contact Us
I could do with a boost

Get boosted rewards and benefits with Vitality Pink 

Your clients can boost their rewards and benefits when they buy a qualifying health insurance and life insurance plan.

Call me back

Life's better with more Vitality.

When your clients hold eligible Health and Life insurance plans, they become Vitality Pink members and can enjoy an exclusive set of benefits and boosted rewards.

Vitality Pink is available to members who hold both a VitalityLife Plus plan and a VitalityHealth Personal, Business or qualifying Corporate Healthcare plan. Vitality Pink boosts two of our benefits – the Vitality American Express® Credit Card and Waitrose Healthy Food Benefit.

In addition, included in your client's cover is a Cancer Benefit Booster – a unique protection benefit that provides your clients with a monthly payment of £900 per month, plus the value of their Vitality insurance premiums each month that they are undergoing cancer treatment, up to a total maximum of £1,500 per month.

Vitality Pink Logo

Boosting your clients' benefits

  • Cancer Benefit Booster

    Man Woman Walking

    Introducing a unique protection benefit with Vitality Pink - our Cancer Benefit Booster.

    Learn More

  • Vitality American Express® Credit Card

    Vitality American Express® Credit Card

     Up to 2% healthy cashback booster, when your clients get active [1]. This is boosted from up to 1% for single plan members. Representative 42.4% APR variable. Subject to approval. Terms apply.

    Learn More

  • Waitrose & Partners

    Vegetables

    Your clients can get a boosted discount on Good Health food at Waitrose & Partners.

    Learn More

Where to next?

  • Health Insurance Homepage

    Female smiling

    Health insurance that rewards your clients.

    Learn More

  • Rewards Overview

    We’re the insurer that gives your clients’ something back when they get active, meaning they can  benefit without having to claim.

    Learn More

  • Cancer Benefit Booster

    Man Woman Walking

    A monthly contribution to your clients living costs if they ever undergo cancer treatment - included when your clients have eligible Health and Life plans.

    Learn More

  • Life Insurance Homepage

    Dad and child flying a kite

    Positively different life insurance covering Personal, Business and Mortgage protection.

    Learn More
Computer icon Adviser Hub

Login or register to work with us through our Adviser Hubs

Login to Health Adviser Hub Login to Life Adviser Hub
Phone icon Contact us

We're here to make it easier for you to do business

Get in touch
1 Representative example is correct as at 19 July 2023. Your clients interest rate will change in line with the Bank of England base rate. Each month’s cashback booster rate is set from their activity points earned two months earlier. Your clients will start earning the healthy cashback booster in the third month after they’ve activated their Card. They can earn a healthy cashback booster on the first £1,000 of purchases each month. They’ll earn no cashback booster on purchases under £4, when their rate is 0.25%. VitalityHealth and VitalityLife are trading names of Vitality Corporate Services Limited who, for the purposes of this offer, is acting as a credit broker only and not a lender. Exclusive lender is American Express Services Europe Limited. American Express Services Europe Limited has its registered office at Belgrave House, 76 Buckingham Palace Road, London, SW1W 9AX, United Kingdom. It is registered in England and Wales with Company Number 1833139 and is authorised and regulated by the Financial Conduct Authority.